Powered by WebAds

Thursday, May 19, 2005

Statin Wars Episode II: Revenge of the Zocor!

The cholesterol tchochke wars continue! First salvo was by Vytorin, with a wireless ball mouse. Today, the Zocor rep was in, with a huge box, which she said contains a Type 2 diabetes and cardiovascular disease brochure, carb counting guide, a postcard for a free cookbook, the ABC's of diabetes pen (?!), teaching tool, blah blah blah--OK THANK YOU FOR STOPPING BY IT'S BEEN GREAT--Wait wait doctor! It also contains a mini wireless optical mouse.

Well why didn't you say so in the FIRST PLACE?? I took the box (which is about the size and weight of a PDR) and brought it back to my office, seeking to replace my newly acquired wireless but not ball-less mouse with a ball-free optical model.

Unfortunately, when they say mini-mouse, they mean mini-mouse. This thing is a good size for a toddler, not a grown-up. I can't use it at all. So I have to award this round to Vytorin.

Here's the confusing part: Vytorin and Zocor are both made and marketed by Merck. Why are they spending all this money to compete with themselves?

Anyway, I can't wait for Episode III. I'm hoping for a Lipitor PDA.

2 comments:

PsychoToddler said...

It's something in marketing called a 'flanker brand'. Many times a company will launch a second or even a third competing product into the same marketplace in order to capture a larger overall marketshare. Procter and Gamble's use of Luvs as a flanker brand to Pampers is the classic example.
David | Homepage | 05.19.05 - 5:16 pm | #

--------------------------------------------------------------------------------

I understand that. For those of you who aren't either Dr. Bean or Psychotoddler, Vytorin is basically Zocor with a second ingredient.

What puzzles me is why they are both marketing with expensive computer gadgets.
psychotoddler | Homepage | 05.19.05 - 5:27 pm | #

--------------------------------------------------------------------------------

Maybe from Lipitor you'll just get to spend 100 seconds in the same room with a very very attractive woman while she talks to you about stuff you can't concentrate on. That's as good as balls on a mouse.... I mean, that's sure to ball up your mouse....

Oh, never mind. You know what I mean.
Doctor Bean | Homepage | 05.19.05 - 6:39 pm | #

--------------------------------------------------------------------------------

My Lipitor rep was a guy named Todd. When the drug first came out, I snickered every time he said the name:

"Look, up in the sky...it's LIPITOR!"
psychotoddler | Homepage | 05.19.05 - 7:15 pm | #

--------------------------------------------------------------------------------

Yesterday, we got a ridiculous mirror from someone pushing propecia. Hey, look in the mirror, dummy. YOU'RE BALD! I hope it was from the same fat guy whom Dr. Bean mentioned yesterday. I hate to think of myself at home, covered with spit-up while miscellaneous, blow dried, busty floozies in high heels keep trying to talk to my husband about viagra.
ball-and-chain | Homepage | 05.19.05 - 8:10 pm | #

--------------------------------------------------------------------------------

People still take all these weird sounding drugs even after they hear, "side affects include: headache, constipation, blurred vision, yellowing of your skin, nausea, cramps, rash, decreased urine, shortness of breath, swelling, numbness, dizziness, bleeding, severe fatigue, coughing up blood, swelling of your face, hives..." Okay I may have made some of that up. You can't heal one without causing another.
Wickwire | Homepage | 05.20.05 - 12:13 pm | #

--------------------------------------------------------------------------------

When I worked in a different industry the people I called upon had very specific requests for promotional items that would help obtain their business.

I never complied with those requests, but you might be surprised how often I received them, especially at the tradeshows in Vegas.
Jack | Homepage | 05.20.05 - 12:47 pm | #

--------------------------------------------------------------------------------

I hear you can get a good case of the clap from some of those promotional items.
psychotoddler | Homepage | 05.20.05 - 3:33 pm | #

--------------------------------------------------------------------------------

If you are lucky.
Jack | Homepage | 05.20.05 - 4:16 pm | #

--------------------------------------------------------------------------------

They may be nearly identical in make-up, but both of the divisions that distribute the pills have quotas to meet... and that means giving out swag to the doctors.

Another alarming trend is the way the drug companies have been using print ads, radio and TV to do an end-run around the phsysicans... and go directly to the consumer. Quite honestly, if I tried to influence the MD who looks under my hood from time-to-time to give me a particualr drug because I'd seen it on TV... I'd lose all respect for him if he didn't drop me as a patient! If I really wanted to keep up with trends in prescription medicine I'd subscribe to all the journals! Heck, half the time I can't even tell what the drug in the commercial is supposed to cure!!!
David | Homepage | 05.22.05 - 4:06 am | #

Zocor Prescription Medication said...

My name is Wendy Rosko and i would like to show you my personal experience with Zocor.

I am 60 years old. Have been on Zocor for 8 days now. MD stopped med when I reported muscle pain and sent me for a blood test to measure muscle inflamation. Off med for 2 days and still having muscle cramps in arms and legs. No generalized aching.

I have experienced some of these side effects -
had leg cramps which I didn't realize were a side effect. On day 8 I woke up feeling as if I had the flu - bad muscle aches and cramps.

I hope this information will be useful to others,
Wendy Rosko